Accordingly, social media companies like Facebook, Tweeter and MySpace release enormous amounts of raw data generated by users of their sites to companies like People Browsr. "All of the networks have what they call a feed and various people in the industry are able to access that full feed of data," says People Browsr CEO Jodee Rich.
The social networking sites have become a fab and a good way to keep in touch with friends online. However, the personal information we provide is beginning to be subject of so-called 'sentiment analysis' and 'sentiment mining'. While this is not illegal, there is a degree of ethical consideration. There is a thin line between hard personal data (residence, earning, health)and soft personal data (preference, values).
Imagine that will we are online, there's a lot of marketing companies sitting over our shoulder, reviewing every comment that we make - positive negative, about brands, about products, about movies, services etc and they're collating all of this information and re-selling it to other organisations to make a profit. They are profiting from our own personal information.
Now that's the catch for getting a free service.
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